|Blake Griffin dunking over a Kia Car during the 2011 dunk contest.|
Since extending their partnership in 2011, Kia's name is included in the NBA MVP award, most improved player, sixth man of the year , and the defensive player of the year award. According to automotiverthyms.com, Kia sells have increased each year since partnering up with the NBA. As recent as 2014, Kia became of the official sponsor of the WNBA and the D-League.The most recent huge commercials that Kia has been promoting are the ones that feature LeBron James. The tag line within the commercials are "Fit for a King".
As this marriage between Kia and the NBA continues, look for Kia to be featured in even more items. Kia has been the face of the automotive sponsors in the NBA, and they plan on continuing to dominate in that area.