Yesterday, multiple reports have indicated that LeBron James and Nike has agreed to a "life time" contract, similar to what Nike has with Michael Jordan but more exclusive. The amount of money that LeBron has made off of this contract has yet to be announcement, but we are sure it will be revealed in due time.
LeBron is coming off of a 90 million dollar contract back in 2003 right before being drafted. Back then, a lot of people questioned Nike for making just a hasty decision. Now, LeBron is worth an estimated over $300 million dollars.
Nike has a plan to make LeBron relevant way past his basketball years, just like Jordan has been able to do. It remains to be seen if LeBron will be able to hold such an influence on the culture after basketball, but Nike has fully invested into LeBron to make that a reality. With Kobe retiring , and KD still trying to get back to his fully dominant ways, LeBron will be a life-long staple to the Nike brand.
