LeBron earns a life time deal with Nike

Yesterday, multiple reports have indicated that LeBron James and Nike has agreed to a "life time" contract, similar to what Nike has with Michael Jordan but more exclusive. The amount of money that LeBron has made off of this contract has yet to be announcement, but we are sure it will be revealed in due time.

LeBron is coming off of a 90 million dollar contract back in 2003 right before being drafted. Back then, a lot of people questioned Nike for making just a hasty decision. Now, LeBron is worth an estimated over $300 million dollars.

Nike has a plan to make LeBron relevant way past his basketball years, just like Jordan has been able to do. It remains to be seen if LeBron will be able to hold such an influence on the culture after basketball, but Nike has fully invested into LeBron to make that a reality. With Kobe retiring , and KD still trying to get back to his fully dominant ways, LeBron will be a life-long staple to the Nike brand.

Nike Reigns as the #1 Sports Stock to Purchase

In the sports industry, few have been able to compete, let alone be near the level of globalization that Nike has reached. From the players such as Michael Jordan to Tiger Woods to Cristiano Ronaldo, Nike has been been to able to transcend their brand name through many kinds of sports. Their formula seems to be simple: cater to many different sports, many different customers appear (with the proper resources).  Now , through constant upgrade and effort, players such as LeBron James and Kobe Bryant have gear that can be purchased by little John who aspires to be like Kobe.

This time five years ago, a company by the name of Nike was valued on the market for $36.37. Fast forward , and Nike is now valued at nearly $113 dollars per share.Since it's IPO,  Nike has increased at least 30% annually. Compared to others, only Under Armor and Adidas are improving swiftly. Under Armor nearly added Kevin Durant to their team in 2014, but Nike was able to match that offer, giving Kevin Durant nearly $300 million in his latest contract. With that and many other megastars signed to Nike, they basically have the perfect formula to continue their rise of success. If you are looking to invest in sports companies, make sure that Nike is at the top of your list.